The next step in the process is to create and present a creative brief. The creative brief is a short document that summarizes the information that is important to the project. It is used to get the entire team up to speed on the project background and goals. The brief usually contains four parts. The first part outlines the client and or company information. The next part explains the key project information that needs to be relayed to the team. The third part of the brief highlights the project goals and requirements. The last section outlines the project logistics like deliverables, deadlines, team members and budget. (Baer, 55-56)
The third step in the process of Information Design is determining personas and scenarios. It is an important step in the process that helps the team understand the target audiences better. What can be done to the design to better align it to the audience? Developing personas; brief profiles of users that outline habits, needs, and other attributes.(Baer, 58) Also, applying scenarios along with the personas helps the designers better understand how the audience reacts to the design.
Creating a sitemap is the next step in the process of Information Design. The sitemap is a high level outline of everything that should be part of the project. It helps the team and client view the overall structure of the project.(Baer, 64) Along after the sitemap is the blueprints of the project. The blueprints give more shape to the organized information. The blueprint or sometimes called wireframe is made to look real enough to the end product. It helps the project team and client visualize the end result. It contains a layout that will help point out areas for change or improvement. (Baer, 70)
The last step of the Information design process is the testing. Since the audience is already known from the information gathering step, it is now time to gather some testers that fit into that audience. The testers can use various versions of the end product, like paper prototypes or advanced prototypes.(Baer, 76) The feedback from this testing will let the project team know if the information is being clearly communicated in the design.
In my opinion I feel that the information stage it the most important step of the process. If the project team does not gather enough information about the client, audience, requirements, and goals there is no base for the design. For example if there is no information on who the audience will be creating a design will be like a shot in the dark.
While developing my blog I first try to keep in mind the audience that will be reading it. What are the goals of the audience? How can I make my design simple yet effective? Since there is not a lot of pages in my blog the site map would be really small. Also, I trusted one of the pre-designed templates to organize my information. As far as testing my blog environment I try to picture it as someone from the audience and I let my fellow classmates test my design to see if the information is presented effectively.
Baer, Kim. “Information Design Workbook: Graphic Approaches, Solutions, and Inspiration”. Massachusetts: Rockport publishers, Inc, 2008. Print